Japanese fashion retailer, Uniqlo, opened the doors of its new Watford branch on Thursday 3rd October and were delighted to report strong sales results in its first launch weekend. Watford was closely followed by a new Islington branch, opened on 24th October, as part of Uniqlo’s significant growth plans across Europe, including further UK store openings in 2020.
Recent publicity about the impact of single use plastics on the environment, has highlighted to us the fact that many people assume that balloons are plastic, when in fact, latex balloons are made from natural rubber!
The common misconception about the process of printing on a latex balloon is that it is printed when deflated or flat. Whilst this is certainly possible, it is not actually effective and provides an incredibly poor print quality.
The best way to print on a latex balloon is to do it when the balloon is inflated. The print surface is therefore at the same tension that it will ultimately be under when inflated as a finished product.
Whilst a balloon is inflated, the print surface of the balloon is fully exposed and can be printed on using the Screen Printing method. This process involves applying ink directly to the surface through a screen or mask, which allows ink to pass through in the shape of the print design.
Our machines 'clamp' the balloon in order to apply the ink, this ensures the balloon remains as still as possible whilst printed. Once the ink is applied, each balloon passes through a heat source which assists the drying process, before being deflated back to its natural size.
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